Abbott — ESPEN 2026: interactive activations in Berlin

From 5 to 8 September we took part with Fibra in the 48th ESPEN 2026 Congress, held at the Estrel Congress Center in Berlin. This international meeting brings together professionals in clinical nutrition and metabolism. Official ESPEN 2026 site.

For Abbott's space we built two interactive activations based on body movement, meant to turn health content into dynamic, accessible experiences that are easy to understand.

The first format was a Strength Test in which each participant did squats while holding a mobile device. Each repetition was logged automatically and the count could be followed live on a large screen, creating a physical, immediate experience that drew the public.

The second activation, called Repiqueteo, was an individual running experience. The participant's movement drove an animation built for the activity, linking physical performance directly to what happened on screen.

Both experiences ran on custom software and were adapted to Abbott's identity and communication needs. Ultra Interactive owned the technology development and installation, working with Fibra to take the proposal from Argentina to Berlin.

The result was an active, participatory brand experience that could attract visitors, make the content easier to grasp and turn movement into a communication tool.