Abbott — Train the Trainers Singapore 2026

In May 2026 we travelled to Singapore to install a set of technology experiences built for Abbott, invited by Agencia Fibra, for an international gathering aimed at health professionals.

The proposal combined four activations with custom software, designed to present medical and nutrition content in a more dynamic, participatory and memorable way. Each experience mixed body interaction, audiovisual assets and a visual identity aligned with the Road to Recovery – Train the Trainers Singapore 2026 campaign.

One format was Repiqueteo, a multiplayer game on a 65-inch screen. A contactless motion-tracking system detected participants running and moving in front of the screen and mapped those movements into the digital environment in real time. The competitive mechanic turned physical activity into a fast group challenge.

We also built a gesture-control experience, mounted on a lectern and driven by hand movement. Without touching the screen, users could interact with digital content through an interface created for the activation.

The third format was an interactive trivia on recovery and clinical nutrition. Participants answered from a touchscreen placed in front of a large display that showed the questions, options, remaining time and score. The experience used audiovisual assets and a digital anatomical representation along the path, helping communicate technical content inside a clear, accessible mechanic.

Finally, we installed a squat counter with camera body tracking. The application recognised the participant's movement, counted each correctly performed repetition and showed progress in real time. The activation turned a simple exercise into a measurable, immediate challenge that was easy to understand for people walking the space.

Together, the four experiences approached health, nutrition and recovery from different angles: knowledge, coordination, physical activity and competition. The result was a coherent technology ecosystem, built to spec and ready to run at a demanding international event.