Event
BETANO
Betano Superclásico activation — Boca vs River
An interactive booth where fans competed by shouting “GOL” to fill a live shout-o-meter. Each turn was captured and downloadable via QR, turning the moment into shareable content.
Video record
The experience
At one of the country's most packed sporting events, we built for Betano an interactive experience meant to channel football emotion at its most direct.
The idea centred on an immersive booth where people had to shout “GOL” to camera to fill a live shout-o-meter. The louder the shout, the higher the score. Simple, competitive and highly addictive.
The activation mixed physical play with digital capture: while users took part, the system recorded the moment through a webcam, producing personalised content ready to share.
When the experience ended, each participant could get their photos by scanning a QR code, taking the moment with them and amplifying the brand on social channels organically.
The result was a high-traffic, high-engagement experience, aligned with the emotional intensity of the Superclásico.
Highlights:
Simple mechanic with high emotional impact
Live shout-o-meter with immediate feedback
Personalised content generation
Photo download via QR
Organic social amplification
Want a similar activation?
Tell us about your event and we will design an experience around your brand.
This activation relates to Games for booths and exhibitions.