Event
RUBRA
Multi-platform interactive activation
Amgen launch 2026
A full-floor format designed to spread interaction across the space, so several people can take part at once through touch and motion technologies.
Video record
The experience
🖥️ Touch tables (×2)
Two table-style interactive stations, designed for high-precision touch experiences.
👉 Suited to: interactive games, dynamic catalogues, forms or brand experiences
📺 Interactive totem (×1)
A vertical, high-impact touchpoint. Fitted with a 55-inch touch TV.
👉 Role: main attraction, individual or guided experience, dynamic branding, custom interactive games.
🎮 Motion-sensor development + LED screen
An experience based on body-motion detection. Users interact by moving, without touching devices, for a contactless immersive beat.
💡 Overall idea
An activation conceived as a distributed interactive ecosystem, where each station has a specific role:
The touch tables invite exploration
The totem attracts and communicates
The sensor makes the user the protagonist
All running at once to maximise flow, dwell time and participation.
Galería
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This activation relates to Interactive games for corporate events and Touch totems for booths and fairs.