MOVISTAR – PRECISION GAME IN MADRID

Football, accuracy and competition on an interactive LED screen

We developed an interactive football challenge for Movistar in Madrid, where participants kicked a ball towards three target areas on an LED screen, earned points and competed for the highest position on the leaderboard.

9 June 2026

The experience

From June 9 to July 1, 2026, we developed and implemented an interactive football experience for Movistar in Madrid, combining accuracy, physical participation and friendly competition.

During each round, participants aimed and kicked a ball towards three different target areas displayed on a large LED screen. The system detected the area reached, awarded the corresponding points and updated the result immediately.

We also designed a custom leaderboard that recorded the highest scores throughout the experience. Participants were encouraged to earn as many points as possible, improve their position and return for another attempt.

Ultra Interactive was responsible for the custom software, screen interaction, scoring logic and leaderboard system. The project transformed a conventional LED screen into a responsive playing surface, creating an accessible and visually engaging sports experience tailored to the Movistar brand.

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