Event
Casino de Buenos Aires
Christmas activation — memotest totem + LED runner screen
Christmas 2025
A Christmas-themed interactive activation with two digital experiences: a totem with a custom tree-shaped memotest and a large LED screen with a two-player competitive runner, combining entertainment, festive look and active participation.
Video record
The experience
Christmas activation — memotest totem + LED runner
A format designed to catch attention and hold engagement inside a Christmas set, combining touch interaction and large-scale competitive play.
🎅 Memotest totem — interactive tree
The first touchpoint is a 55" totem, visually treated with Christmas design supplied by the client.
Through custom memotest software, users find pairs inside an interface designed as an interactive Christmas tree: a simple, intuitive experience aligned with the event theme.
👉 Suited to: casual interaction, general audiences, visuals that match a Christmas look
🏃 LED screen — competitive runner
The second beat is a high-impact dynamic game on a 3 m × 6 m LED screen.
The runner software stages a two-player race in which they advance by dodging obstacles or completing live challenges.
👉 Traits: fast competitive play, visibility from a distance, suited to crowd and spectacle
🎯 Overall idea
An activation that combines two registers:
🎄 Playful and relaxed (Christmas memotest)
⚡ Competitive and energetic (runner on a giant LED)
The result is a balanced experience that works for one-to-one interaction and for show moments on the floor.
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This activation relates to Touch totems for booths and fairs and Games for booths and exhibitions.