Alto Rosario fan zone — Reaction Ball

At Alto Rosario Shopping we built an interactive activation designed to catch attention and deliver a fun, fast, highly competitive experience on the commercial floor.

The format was an analogue Reaction Ball made of nine wooden structures across the play area. Each module had illuminated buttons that players had to press as soon as they lit up, testing reflexes, coordination and reaction speed in a 45-second round.

As the centrepiece, one structure included a live LED score screen showing each player's score at the end of the challenge. That added an immediate competitive layer, pushing people to beat their mark and compare results with friends and family.

Because the mechanic is intuitive, the pace is high and the physical design is striking, the activation drew a steady flow of players through the day and became a meeting point where people of all ages could test their reflexes in a simple, accessible, entertaining experience.