Event
Provincia de Neuquén
PROVINCE OF NEUQUEN - SKI SIMULATOR + STAND
An interactive experience that brought the snow of Neuquén to Buenos Aires, Rosario and Córdoba.
A traveling experience for the Province of Neuquén combining an interactive ski simulator, audiovisual content and a custom-built stand across three shopping centers in Argentina.
Video record
The experience
For the Province of Neuquén we developed a traveling activation designed to bring the experience of snow and Neuquén's tourist destinations closer to the public.
The centerpiece was an interactive ski simulator, integrating a physical platform with a large-format display and an audiovisual experience that responded to the participant's movements.
In addition to the technological implementation, we produced the custom stand, designed to integrate the simulator, Neuquén's visual identity and a 55-inch digital totem displaying promotional audiovisual content.
The experience toured three locations: Paseo Alcorta in Buenos Aires from May 29 to 31, Alto Rosario in Rosario from June 5 to 7, and Córdoba Shopping in Córdoba from June 12 to 15, 2026.
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