Event
Colegio de Abogados
Analogue tic-tac-toe — physical play + classic game
Participants mark a giant board by hitting it with a ball, combining reflexes, aim and strategy in a simple, competitive and highly engaging format.
Video record
The experience
Analogue tic-tac-toe activation — physical play + classic game
This is a playful experience that reinterprets classic tic-tac-toe at a physical, dynamic, large scale, suited to spontaneous participation at events.
The activation was staged at the Colegio de Abogados, turning a universal game into an interactive format that mixes sport, accuracy and entertainment.
🎯 Gameplay
Participants throw a ball at the board to mark their move (X or O), aiming at one of the open squares.
Each hit records the chosen position so the game advances in real time until a winning line is complete.
👉 Outcome: competitive play between participants, direct physical interaction, intuitive to understand
🧱 Structure and technology:
- Large-format physical tic-tac-toe board
- Impact detection system (tied into the software)
- Perimeter LED lighting for high visual impact
- Front surface prepared to take hits
- Software that reads the hits and updates the game state
🎯 What it delivers
- Traffic and visual attraction
- High individual and group participation
- A naturally competitive dynamic
- Longer dwell time on the floor
- Organic content (people filming / cheering)
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This activation relates to Interactive games for corporate events.